Sam Freeman

Storytelling | Theatre | Arts Marketing

Author: Sam Freeman

  • Arts Marketing: How the **** do you segment?

    Arts Marketing: How the **** do you segment?

    Hi, welcome back if you’ve been to my blog before, and if you’re new (which statistically speaking you probably are) welcome too. This is a bit of a blog I decided to write as my spare time is still pretty bountiful. If you enjoy this or it’s useful* then please tweet me, Linkedin message me…

  • Arts Marketing – Building houses on jelly

    Arts Marketing – Building houses on jelly

    I’ve been looking to see what proactive steps I and the team I’m part of can take while the jelly beneath us solidifies over the coming weeks and months.

  • A Lovely Chat in April?

    I’m likely not to be leaving the house for the next 6 – 10 weeks on account of being asthmatic. Anyway… I have a Zoom Account and would love to have a series of lovely chats with people – about whatever you want – could be a catch up, might be talking comedy, maybe playing…

  • Arts Marketing – So What Do We Do Now?

    Arts Marketing – So What Do We Do Now?

    So, I decided I’d write down some ponderings of where my head is at, what I think the direction of travel might be.

  • Gig #1 – Commo Comedy (MC)

    Gig #1 – Commo Comedy (MC)

    Firstly this isn’t my first gig. Every year I make new year’s resolutions that are big objectives to achieve over the year – one of them for 2020 is to do 36 gigs over the year. As I a) blog and b) a few people I know read these when I did them years ago…

  • Resolutions 2020

    Resolutions 2020

    It’s that time again, when everyone insists they’re becoming vegan, joining the gym and never drinking again shortly before, two weeks later, walking home from a nightclub, pissed and off your face, clutching a lamb kebab after calling someone at the bar a “gym wanker” because they said you had no will power. Long-term readers…

  • Thank You For Your Complaint

    Thank You For Your Complaint

    Dear Sir/Madam, Thank you for getting in touch to tell me how outraged/disappointed/angered (delete as applicable) you are because we no longer offer [insert complaint here] any more – I understand how frustrated you must be and I’m glad you’ve got in touch with me, a “moron/so-called expert/failure of a manger/incompetent pen-pusher” (delete as applicable) to inform…

  • All my controversial thoughts about how to run theatre right. Not wrong. Like you might do it. Yeah you.

    All my controversial thoughts about how to run theatre right. Not wrong. Like you might do it. Yeah you.

    So, here it is, strap in, I’ve got some truth bombs to release, I’m going to let rip, welcome to the fast lane of opinions, the deep fat fryer of fact, I may even use CAPS LOCK, or maybe Randomly Capitalise Words for little or no apparent reason, underlining get ready, CRTL + U, prepare…

  • All the things that make me cry.

    Things that make me cry or weepy (updated list): Babies being born and handed to sobbing fathers/mothers/relatives Outstanding sporting achievement against the odds People passing away and everything that goes with that Chipped goals by Lionel Messi against Real Betis Not knowing what to do next at work Having to ring the gas/electricity/council tax/broadband people…

  • How To Annoy Everyone In Arts Marketing (or, Arts Marketing’s Technical Problem)

    How To Annoy Everyone In Arts Marketing (or, Arts Marketing’s Technical Problem)

    I got back from this year’s Arts Marketing Association conference feeling quite pleased with myself – this is unusual – usually I return with feelings of inadequacy or guilt, and/or the feeling that tweeting at post 11pm, half-cut on cheap white wine “My Harsh Opinions About Everything People Are Doing Wrong” wasn’t, after all, such…

  • AMA Conference 2019 – Day #2

    AMA Conference 2019 – Day #2

    e train back from the AMA Conference after a really useful few days with some space to think, ponder and consider both organisational and personal direction.

  • AMA Conference 2019 – Day #1

    AMA Conference 2019 – Day #1

    Ever since I came to my first AMA Conference (in Newcastle the last time round!) I’ve always written up my notes, thoughts and opinions. Sometimes, I must admit I’ve been a bit harsh, I’ll also caveat that by saying that sometimes I’ve not been clear enough and sometimes, well maybe I got the level just…

  • #ArtsMarketing – F**k me I’m Tired.

    #ArtsMarketing – F**k me I’m Tired.

    I’ve become conscious that I’ve not written much on this blog about Arts Marketing for while. A few reasons really – firstly we had an incredibly tragic death in the family (so blogging about work didn’t seem that necessary), secondly I’ve been feeling like I’m drowning at work much of the time so the necessary…

  • Gig Report: Warrington – 8 May ’19

    I’ve not written a gig report for a few years – when I first started I used to write them after every gig, but then as 10 gigs became 20, became 100 I stopped – I think I stopped because I stopped progressing and feeling like I was getting better – of course that may…

  • Grief’s early days.

    I’m conscious that I don’t often write deep and meaningful blog posts – let’s be honest, it tends to be mildly amusing arts marketing observations, occasionally stuff about life as an open mic stand up and then the annual new year’s resolutions that I’ve failed to keep. I mention it because this is, or, more…

  • 3 things I’ve found out.

    3 things I’ve found out.

    I’ve been pondering between a couple of ideas recently. Idea #1 is a storytelling show that, ultimately, I’ve started writing and will be astonishingly good. I mean it’s better than “the storytelling set” on myth and legend so. Yeah. Idea #2 is about putting together a projection show thats based on interesting new things I’ve…

  • How to successfully market a theatre show according to audiences.

    How to successfully market a theatre show according to audiences.

    I recently found this blog post in my wordpress drafts (there’s a few others in there I might dig into at some point soon too) – it was written after a particularly shitty day at work, and then, feeling that it mightn’t be as good as my rage-addled mind suspected – I temporarily binned it…

  • Holidays, Ideas and Ponderings

    Holidays, Ideas and Ponderings

    I’m currently on holiday in Lisbon having a bit of a break with my other half. I brought the mini-laptop along with all sorts of high aspirations to write a play, create some art or learn a new skill. Suffice to say we’ve nailed a good chunk of Netflix late at night. Anyway, I thought…