Tag: marketing
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Arts Marketing: 50 Easy-To-Do Tips
First things first – 50 tips, easy-to-do or otherwise, is a fuck-load of tips. I’ve been wanting to write a big tips list* for ages – I’ve a draft folder which has around 40 arts marketing articles in, all at different stages of disarray. I thought about combining them in this article, instead, reading them…
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Seat Wars – Episode II – Social Spacing Fights Back
Hey there! So if you’ve been here before then welcome back and if you’re new well, where have you been. This is a much less wordy blog than usual (which readers of my last blog (click here) will be undoubtedly relieved) – mostly because I’m leading a quiz tonight that promises to be (and this…
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Social Spacing (In Theatre)
****UPDATE 20 May – I’ve been rewriting lots of the info on here – as a result this blog is, at best, interesting discussion fodder – I’ll post the new version in a few days*** Welcome back (if you’ve been here before) and welcome (if you’re new). This isn’t one of my epic 5,000 word…
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How to successfully market a theatre show according to audiences.
I recently found this blog post in my wordpress drafts (there’s a few others in there I might dig into at some point soon too) – it was written after a particularly shitty day at work, and then, feeling that it mightn’t be as good as my rage-addled mind suspected – I temporarily binned it…
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Arts Marketing: Six things I wish I’d known…
I have been given two pieces of rock solid theatrical advice in the past 15 years and both I’ve used when directing shows. The first was from a now-acclaimed performer and creative who said the key to any show was to “get in quick, say what you have to say concisely and get out quick”.…
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The right (& fight) to experiment in arts organisations
The last couple of weeks have been tough for me professionally at work. It’s the classic story, too much happening all at the same time, a feeling of helplessness, being overwhelmed and needing to find some order, some way of making sense of what appears unexplainable and undecipherable chaos. I think this is a pretty…
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Translating the brand (part one)
***These are just a few thoughts I’ve had, you may disagree with them but if you do then please share why at the bottom or tweet me*** I’ve recently started work on the early stages of a capital redevelopment and the re-branding opportunity that accompanies it for my theatre. We’ve a limited budget that needs to…
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The Future Of Arts Marketing (and Theatre)
On Wednesday I attended the Spektrix Conference at the Lyric Hammersmith which was, at it invariably always is, incredibly thought provoking. One of the lightning talks took a fictional look at how theatre ticketing might be in 2020, looking back over the past 5 years of innovation that is yet to happen. It was funny,…
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Marketing DIY: Intermediate Heat Mapping (Genre)
In the last Marketing DIY post (here) we talked about how you can do a basic heat mapping of your auditorium. We took basic data contained within your database to look at how long prior to booking people actually booked their tickets, used this as a basic measure of demand and then mapped it using conditional…
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Who am I? Being a brand
“Who am I?” I’ve had a few conversations with both new comedians and theatre companies recently about marketing themselves to increase bookings and profile.
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Hitting the target – Brochures
I hadn’t written any particularly niche marketing-centric posts for a while so I thought it was high time to inflict a glazed expression on all your faces, make you wonder where it all went wrong and how life had led you to read this, look around the office and consider whether you can end it…
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Small Scale Segmentation
Part of the role of any arts manager is to examine and develop the way resources are used in the most efficient way possible so as to address and interact with the widest possible audience. Theatre’s have a historical attachment to the printed programme of events. The what’s on guide / brochure is a staple…